BOUTIQUE MARKETING AGENCY
creative solutions for travel, lifestyle and eCommerce brands
WHO WE ARE
A sister-owned, boutique marketing agency working with brands within the travel, lifestyle and eCommerce industries.
Between us, we have extensive experience in brand marketing, social media advertising and public relations. Passionate about growing brands in a more genuine, sustainable way, we are here to help you implement effective online marketing strategies that will see you achieve outstanding results by generating revenue, enhancing brand awareness and increasing your customer engagement.
WHAT DO WE DO?
The E. Lane girls work with clients on digital marketing strategies, content creation, content distribution – via social media, website and email marketing – social media advertising, event launches and influencer collaborations.
Each and every business is truly unique. Given there is no such thing as a ‘one size fits all’ package when it comes to digital marketing plans, a customised approach is absolutely necessary to ensure success in this space. We also recognise that every business has differing budgets and the idea of outsourcing your marketing efforts may be a little daunting – but it doesn’t need to be! No matter your marketing requirements, we have you covered.
From one-on-one consultation sessions to monthly ongoing packages, below we outline just a few examples of how we can help grow your business.
DIGITAL MARKETING STRATEGY
Want to get your brand out into the digital world but unsure where to start? – We've got this.
12-MONTH DIGITAL MARKETING STRATEGY
· 1:1 coffee date (or virtual one if you don't live nearby) for us to understand your business goals, needs and objectives
· An audit of the brand’s current digital marketing activity
· Competitor and SWOT analysis (strengths, weaknesses, opportunities and threats)
· Goals and objectives for the brand’s online presence
· Defining your target audience and demographic profiling
· How to best implement your marketing spend and where you should allocate it
SOCIAL MEDIA MANAGEMENT
If you don’t have the time or resources available to effectively – and efficiently – manage your social media channels – let us do it for you.
MONTHLY ACCOUNT MANAGEMENT FROM $600
· An audit of the brand’s current social media activity and profiles
· Monthly content plan
· Preparing and scheduling posts
· Sourcing images, writing captions and using relevant hashtags
· Monthly insights reporting on results and recommendations
· Add-ons: stories series, videos, reels, content creation, advertising and more
If you want to reach new audiences, gain more traffic and get more sales – we're your girls.
MONTHLY ADVERTISING FROM $750
· Up to 18 x Ads within 3 x Advertising Campaigns on Facebook and Instagram
· Regular monitoring and optimising campaigns
· Audience building, A/B testing and retargeting using your Pixel data
· Scheduling all Adverts
· Mid-month email outlining results and key insights
· End of month report outlining results, key insights and recommendations
We are Ad specialists with results to prove it!
BESPOKE PACKAGES & MORE
Every business is truly unique and there is no such thing as a ‘one size fits all’ package when it comes to digital marketing – we can help.
ONE-OFF OR ONGOING PACKAGES AVAILABLE
· Creative copywriting for your website, blog, email newsletters, marketing collateral or social media channels
· Media relations and traditional PR – media releases, targeted pitches and media liaison
· Ambassador programs, influencer collaborations, giveaways and events
· Email marketing
· 6 or 12 month marketing plans
· Training and one-on-one consultations
WHO WE WORK WITH
Our clients range from individuals through to businesses, both here in Australia and all over the world, from New Zealand and Bali to London and Dubai.
"I have had the pleasure to work with Amy from E. Lane Collective on our Social Media Advertising for the last 6 months. I am thrilled with the consistent results and the amount of sales we receive each month from her Ads. Amy is proactive and makes the process simple and easy for me ~ no hesitation in recommending E. Lane Collective, in fact I already have!"
- Lisa, Founder & CEO